FASHION FILM: THE SEVENTH ART OF FASHION
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Fashion speaks in many ways, in the streets, on the runways, in pictures. But what happens if we put those images in motion around a concept, a surrounding music and signed with the name of a great director? We will have as a result, a fashion film.
Formulas are thousands; the important thing is to use this tendency of communication to make a collection get in with all the senses, each in its own way. Some of them are looking to create a story around the clothing and others to show disruptive images to attract attention.
The biggest fashion houses and the even not so big, have taken Fashion Films as a key statement of their communication.
Here we’ll give you an example of some Fashion Films of the season, and others that have already become an iconic piece in the way.
1) Louis Vuitton, “L’Invitation Au Voyage” by Inez & Vinoodh.
2) Kenzo Resort 2013, “Electric Jungle” by Mat Maitland.
4) PRADA: A therapy.
5) Anna Dello Russo for H&M: Fashion Shower.
6) PRADA: Autumn/Winter 2012 by Steven Meisel.
7) Muta By Lucrecia Martel For Miu Miu.
8) Lizzy Caplan for Viva Vena!
9) Dior – “Secret Garden – Versailles” by Inez & Vinoodh.
10) I Love Chanel by Sølve Sundsbø.
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By: Fernanda Arroyo.
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