THE HILFIGERS SAY: WELCOME ABOARD!

The brand releases Le Vöyãge Seafãr-iüs, the new and fun ss13 campaign

Tommy Hilfiger releases their Spring/Summer 2013 campaign Le Vöyãge Seafãr-iüs, photographed by Craig McDean and styled by Karl Templer. The shoot depicts a group of sea bound characters all dressed up in the preppy heritage spirit that Tommy Hilfiger is so known for. Most interesting about the campaign is that the images somehow seem to be a photomontage that fits an abundance of models and their Hilfiger attire all into one frame. Now that is economic!

With it comes a video that is quite ridiculously funny to the point that it is cheesy – quite refreshing to see a more satirical take on the Hilfiger brand.