Wednesday, May 8, 2013

TOD’S NO CODE SPRING SUMMER 2013


The brand creates “London Calling” a capsule collection inspire in London, a vibrant city full of interseting people, bloggers and influencers.



The Spring/Summer 2013 Tod’s No_Code campaign is called “London Calling”. It’s a return to London and east London in particular where visionary editor Jefferson Hack lives, works and is most inspired by.
The cast is a group of six London-based creatives from the worlds of music, art, fashion and film, representing the energy and spirit of what makes the city one of the most exciting places for style and culture today.


“London Calling” – beautifully shot by Ben Toms and styled by Robbie Spencer – represents the fusion between the Tod’s long craftsmanship heritage with the cutting-edge lifestyle of Jefferson Hack.
“Walk them across time-zones, dance-floors, cityscapes, deserts and the concrete citadels of future continents. Swim in them, dream in them and wear a pair in so thoroughly that they become a worthy portrait to your timely steps”
Jefferson Hack


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